Color's essence

L'essenza del colore
All Generated Collections are based on colors' neutrality. Genderless means no gender, therefore, one of the main features of fashion without gender discriminations is precisely the absence of the traditional colors linked to one or other sex.
Using neutral colors don't mean giving rise to Sneakers and T-Shirts collections flatted, on the opposite, it means let people free to customize what they wear. Generated's mission is spread the idea that people are free to show themselves through what they wear. It doesn't exist dress code, any rule to respect in fashion world. There is a single imperative: generate what you are and feel free to wear as you like.